Branding

Shangela

Shangela is best recognized as the only contestant to compete on three separate seasons of the Emmy-award winning reality series Rupaul's Drag Race (seasons 2, 3 and All Stars 3). As an actor, Shangela (aka D.J. Pierce) has guest starred on network television shows like "2 Broke Girls," "Glee," "Bones," “The Mentalist,” “X-Files,” and more.
Overview

What we did

Our team collaborated with Shangela early in her career, managing her merchandise and expanding her branding. As her fan base grew, we expanded our operations to keep up with the growing demand for Shangela merch. We continue to develop innovating ways to create an engaging shopping experience and streamline our collaborations.

Darius Pierce

Shangela
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